:root{--paper:#f4f1ea;--paper2:#ebe7dd;--ink:#14130f;--ink2:#23221d;--line:#d9d4c8;--line-dark:#34322b;--muted:#5c5a54;--faint:#8b887f;--accent:#ff4d1a;--accent-dark:#d63a0c;
--font:'Inter',system-ui,-apple-system,'Segoe UI',sans-serif;--display:'Bricolage Grotesque','Inter',system-ui,sans-serif;--r:18px;--w:1140px}
*{box-sizing:border-box}html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;scroll-padding-top:90px}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--font);font-size:17px;line-height:1.6;overflow-x:hidden}
img{max-width:100%;height:auto;display:block}
a{color:var(--ink);text-decoration:none}a:hover{text-decoration:underline;text-decoration-thickness:1.5px;text-underline-offset:3px}
h1,h2,h3{font-family:var(--display);font-weight:700;line-height:1.02;margin:0 0 .5em;letter-spacing:-.025em}
h1{font-size:clamp(2.8rem,7vw,6rem);font-weight:800}h2{font-size:clamp(2rem,4vw,3.2rem)}h3{font-size:1.35rem;letter-spacing:-.015em}
p{margin:0 0 1em}
.wrap{max-width:var(--w);margin:0 auto;padding:0 clamp(18px,4vw,44px)}
.ic{display:inline-flex;width:1.1em;height:1.1em;vertical-align:-.2em}.ic svg{width:100%;height:100%}
.eyebrow{font-weight:600;font-size:.8rem;letter-spacing:.14em;text-transform:uppercase;color:var(--accent);margin-bottom:18px;display:flex;align-items:center;gap:10px}
.eyebrow::before{content:"";width:22px;height:2px;background:var(--accent)}
.lead{font-size:clamp(1.1rem,1.5vw,1.3rem);color:var(--muted);max-width:60ch;line-height:1.55}
section{padding:clamp(64px,8vw,120px) 0}
.dark{background:var(--ink);color:var(--paper)}.dark h2,.dark h3,.dark a{color:var(--paper)}.dark p,.dark .lead{color:#bdb9ad}
.alt{background:var(--paper2)}
.head{display:grid;grid-template-columns:1.1fr 1fr;gap:40px;align-items:end;margin-bottom:clamp(36px,5vw,64px)}
@media(max-width:900px){.head{grid-template-columns:1fr;gap:10px}}
.head .lead{margin:0}
.btn{display:inline-flex;align-items:center;gap:10px;padding:16px 26px;border-radius:999px;font-weight:600;font-size:1rem;border:1.5px solid transparent;transition:.2s;text-decoration:none!important;line-height:1}
.btn .ic{transition:.2s}.btn:hover .ic{transform:translateX(4px)}
.btn-primary{background:var(--accent);color:#fff}.btn-primary:hover{background:var(--accent-dark)}
.btn-ink{background:var(--ink);color:var(--paper)}.btn-ink:hover{background:var(--ink2)}
.btn-ghost{border-color:var(--ink);color:var(--ink)}.btn-ghost:hover{background:var(--ink);color:var(--paper)}
.dark .btn-ghost{border-color:var(--paper);color:var(--paper)}.dark .btn-ghost:hover{background:var(--paper);color:var(--ink)}
/* header */
header{position:sticky;top:0;z-index:50;background:rgba(244,241,234,.88);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
header .wrap{display:flex;align-items:center;justify-content:space-between;height:74px;gap:20px}
.logo{display:flex;align-items:center;gap:12px;text-decoration:none!important}
.logo .mark{width:38px;height:38px;display:block}.logo .mark svg{width:100%;height:100%;display:block}
.logo .word{font-family:var(--display);font-weight:800;font-size:1.5rem;letter-spacing:-.02em;line-height:.9;display:flex;flex-direction:column;align-items:flex-start}
.logo .word small{font-family:var(--font);font-weight:600;font-size:.56rem;letter-spacing:.34em;text-transform:uppercase;color:var(--muted);margin-top:4px;padding-left:.1em}
nav ul{list-style:none;margin:0;padding:0;display:flex;gap:6px;align-items:center}
nav a{padding:10px 14px;font-weight:500;font-size:.98rem;border-radius:999px;text-decoration:none!important}nav a:hover{background:var(--paper2)}
nav li.cta a{background:var(--ink);color:var(--paper);font-weight:600;margin-left:8px}nav li.cta a:hover{background:var(--ink2)}
.burger{display:none;background:none;border:1.5px solid var(--ink);color:var(--ink);width:44px;height:44px;border-radius:50%;align-items:center;justify-content:center;cursor:pointer}
.burger .ic{width:22px;height:22px}
@media(max-width:860px){.burger{display:flex}
nav{position:absolute;top:100%;left:0;right:0;background:var(--paper);border-bottom:1px solid var(--line);display:none;padding:14px 18px 22px;box-shadow:0 20px 40px rgba(0,0,0,.08)}
nav.open{display:block}nav ul{flex-direction:column;align-items:stretch;gap:2px}nav a{display:block;font-size:1.15rem;padding:14px 12px;border-radius:10px}
nav li.cta a{margin:10px 0 0;text-align:center}}
/* hero */
.hero{position:relative;padding:clamp(80px,11vw,160px) 0 clamp(60px,8vw,110px);overflow:hidden}
.hero h1{max-width:14ch;margin-bottom:.35em}.hero h1 .b{display:block;color:var(--accent)}
.hero .lead{max-width:58ch;margin-bottom:36px;font-size:clamp(1.15rem,1.7vw,1.4rem)}
.hero .actions{display:flex;gap:12px;flex-wrap:wrap}
.hero-mark{position:absolute;right:-6%;top:-14%;width:min(46vw,600px);opacity:.06;pointer-events:none}
@media(max-width:900px){.hero-mark{display:none}}
/* why */
.why{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border:1px solid var(--line);border-radius:var(--r);overflow:hidden;background:#fff}
.why>div{padding:34px 30px 30px;border-left:1px solid var(--line);display:flex;flex-direction:column}.why>div:first-child{border-left:0}
@media(max-width:900px){.why{grid-template-columns:1fr}.why>div{border-left:0;border-top:1px solid var(--line)}.why>div:first-child{border-top:0}}
.why h3{font-size:1.45rem;margin-bottom:.5em}.why h3::before{content:"";display:block;width:26px;height:3px;background:var(--accent);margin-bottom:16px}
.why p{color:var(--muted);margin:0 0 22px;font-size:1rem;flex:1}
.why .fix{font-size:.8rem;letter-spacing:.12em;text-transform:uppercase;font-weight:600;color:var(--faint)}.why .fix b{color:var(--ink);font-weight:600;margin-left:6px}
.why .fix::before{content:"→";margin-right:6px;color:var(--accent)}
/* chain */
.chain{position:relative;display:grid;gap:0}
.chain::before{content:"";position:absolute;left:31px;top:40px;bottom:40px;width:2px;background:var(--line-dark)}
.stepc{display:grid;grid-template-columns:64px minmax(0,1fr);gap:clamp(20px,3vw,40px);padding:clamp(28px,3.5vw,44px) 0;border-bottom:1px solid var(--line-dark);position:relative}
.stepc:last-child{border-bottom:0}
.stepc .n{width:64px;height:64px;border-radius:50%;background:var(--accent);color:#fff;display:flex;align-items:center;justify-content:center;font-family:var(--display);font-weight:800;font-size:1.5rem;position:relative;z-index:1;letter-spacing:-.02em}
.stepc .body{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:clamp(20px,3vw,50px);align-items:start}
@media(max-width:820px){.stepc .body{grid-template-columns:1fr;gap:12px}}
.stepc h3{font-size:clamp(1.6rem,2.6vw,2.2rem);margin:6px 0 .4em;color:var(--paper)}
.stepc .q{color:#e6e2d8;font-size:1.08rem;margin:0}
.stepc .lbl{font-size:.75rem;letter-spacing:.14em;text-transform:uppercase;font-weight:600;color:var(--accent);margin:8px 0 8px}
.stepc .out{color:#bdb9ad;margin:0 0 16px;font-size:1rem}
.chips{display:flex;flex-wrap:wrap;gap:8px}.chip{border:1px solid var(--line-dark);border-radius:999px;padding:6px 13px;font-size:.85rem;color:#e6e2d8;font-weight:500}
.tools{margin-top:clamp(30px,4vw,50px);padding-top:26px;border-top:1px solid var(--line-dark);color:#8b887f;font-size:.95rem;max-width:70ch}
@media(max-width:560px){.chain::before{left:21px}.stepc{grid-template-columns:44px minmax(0,1fr);gap:16px}.stepc .n{width:44px;height:44px;font-size:1.1rem}}
/* recognize */
.recog{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px}
@media(max-width:800px){.recog{grid-template-columns:1fr}}
.recog li{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:22px 24px;display:flex;gap:16px;align-items:flex-start;font-size:1.05rem;line-height:1.5}
.recog .ic{flex:none;width:28px;height:28px;color:var(--accent);background:rgba(255,77,26,.1);border-radius:8px;padding:5px;margin-top:2px}
/* thesis */
.thesis{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.2fr);gap:clamp(30px,6vw,90px);align-items:start}
@media(max-width:900px){.thesis{grid-template-columns:1fr}}
.thesis h2{font-size:clamp(2.2rem,4.6vw,3.8rem);position:sticky;top:100px}
@media(max-width:900px){.thesis h2{position:static}}
.thesis p{font-size:clamp(1.05rem,1.4vw,1.2rem);line-height:1.65;color:#d5d1c7;margin-bottom:1.3em}
.thesis p:first-child{color:var(--paper)}
.thesis p strong{color:var(--paper);font-weight:600}
/* deliverables */
.deliv{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}
@media(max-width:800px){.deliv{grid-template-columns:1fr}}
.deliv>div{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:32px 30px}
.deliv .n{font-family:var(--display);font-weight:800;color:var(--accent);font-size:.85rem;letter-spacing:.1em;margin-bottom:14px}
.deliv h3{font-size:1.55rem}.deliv p{color:var(--muted);margin:0}
/* chain on light */
.alt .chain::before,.alt .stepc{border-color:var(--line)}.alt .chain::before{background:var(--line)}
.alt .stepc h3{color:var(--ink)}.alt .stepc .q{color:var(--muted)}.alt .stepc .dur{color:var(--faint)}
.stepc .dur{font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;font-weight:600;color:#8b887f;margin-top:10px}
.alt .tools{border-color:var(--line);color:var(--faint)}
/* models */
.models{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
@media(max-width:900px){.models{grid-template-columns:1fr}}
.model{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:32px 30px}
.model .n{font-size:.78rem;font-weight:600;color:var(--accent);letter-spacing:.12em;text-transform:uppercase;margin-bottom:16px}
.model h3{font-size:1.6rem}.model p{color:var(--muted);margin:0}
.model.hi{background:var(--ink);color:var(--paper);border-color:var(--ink)}.model.hi h3{color:var(--paper)}.model.hi p{color:#bdb9ad}
/* for */
.cols{display:grid;grid-template-columns:1fr 1fr;gap:clamp(30px,5vw,80px);align-items:start}
@media(max-width:860px){.cols{grid-template-columns:1fr}}
.checks{list-style:none;padding:0;margin:0;display:grid;gap:14px}
.checks li{display:flex;gap:14px;align-items:flex-start;font-size:1.08rem}
.checks .ic{flex:none;width:28px;height:28px;color:var(--accent);background:rgba(255,77,26,.1);border-radius:8px;padding:5px;margin-top:1px}
.note{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:28px 30px}
.note h3{font-size:1.2rem}.note p{color:var(--muted);margin:0}
/* founder */
.founder{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:clamp(30px,5vw,80px);align-items:center}
@media(max-width:900px){.founder{grid-template-columns:1fr}}
.portrait{aspect-ratio:4/5;border-radius:var(--r);background:var(--ink);position:relative;overflow:hidden;display:flex;align-items:flex-end;padding:28px;max-width:440px}
.portrait img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:50% 20%}
.portrait::after{content:"";position:absolute;left:0;right:0;bottom:0;height:45%;background:linear-gradient(180deg,rgba(20,19,15,0),rgba(20,19,15,.85));z-index:1}
.portrait .init{position:absolute;left:28px;top:20px;font-family:var(--display);font-weight:800;font-size:clamp(6rem,14vw,11rem);color:var(--paper);opacity:.08;letter-spacing:-.05em;line-height:1}
.portrait .cap{position:relative;color:var(--paper);z-index:2}.portrait .cap b{display:block;font-family:var(--display);font-size:1.5rem;letter-spacing:-.02em}.portrait .cap span{color:#bdb9ad;font-size:.95rem}
.portrait .dots{position:absolute;right:28px;top:28px;display:flex;gap:10px}.portrait .dots i{width:16px;height:16px;border-radius:50%;background:var(--accent);display:block}
blockquote{margin:0 0 24px;font-family:var(--display);font-size:clamp(1.4rem,2.3vw,2rem);font-weight:600;line-height:1.25;letter-spacing:-.02em}
blockquote::before{content:"“";color:var(--accent)}blockquote::after{content:"”";color:var(--accent)}
.prose p{color:var(--muted);font-size:1.08rem;max-width:62ch}
/* contact */
.contact{background:var(--accent);color:#fff}
.contact .wrap{display:grid;grid-template-columns:1.2fr 1fr;gap:40px;align-items:center}
@media(max-width:900px){.contact .wrap{grid-template-columns:1fr}}
.contact h2{color:#fff;margin-bottom:.3em}.contact p{color:rgba(255,255,255,.88);max-width:52ch;font-size:1.1rem}
.contact .eyebrow{color:#fff}.contact .eyebrow::before{background:#fff}
.contact .actions{display:grid;gap:12px;justify-items:start}
@media(min-width:900px){.contact .actions{justify-items:end}}
.contact .big{font-family:var(--display);font-weight:700;font-size:clamp(1.4rem,2.6vw,2.2rem);color:#fff;letter-spacing:-.02em;text-decoration:none!important;border-bottom:3px solid rgba(255,255,255,.5);padding-bottom:4px}
.contact .big:hover{border-color:#fff}
.contact .btn-ghost{border-color:#fff;color:#fff}.contact .btn-ghost:hover{background:#fff;color:var(--accent)}
/* long-copy helpers */
.hero h1{font-size:clamp(2.3rem,5.2vw,4.4rem);max-width:20ch}
.hero .copy{max-width:64ch}.hero .copy p{font-size:clamp(1.05rem,1.35vw,1.2rem);color:var(--muted);line-height:1.6;margin-bottom:1em}
.hero .copy p.strong{color:var(--ink)}.hero .copy strong{color:var(--ink);font-weight:600}
.q{font-family:var(--display);font-weight:700;letter-spacing:-.02em;line-height:1.15;font-size:clamp(1.5rem,2.6vw,2.2rem);margin:1.1em 0 1.1em;color:var(--ink)}
.q::before{content:"";display:block;width:34px;height:3px;background:var(--accent);margin-bottom:18px}
.dark .q{color:var(--paper)}
.two{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.25fr);gap:clamp(30px,6vw,90px);align-items:start}
@media(max-width:900px){.two{grid-template-columns:1fr}}
.two h2{font-size:clamp(2rem,3.8vw,3.2rem);position:sticky;top:100px}
@media(max-width:900px){.two h2{position:static}}
.prose-l p{font-size:clamp(1.05rem,1.35vw,1.18rem);line-height:1.65;color:var(--muted);margin-bottom:1em;max-width:62ch}
.dark .prose-l p{color:#d5d1c7}
.closing{font-family:var(--display);font-weight:700;font-size:clamp(1.3rem,2.2vw,1.9rem);letter-spacing:-.02em;line-height:1.2;margin-top:1.4em}
.closing span{display:block}.closing .acc{color:var(--accent)}
.recog li{font-size:1.02rem}.recog .ic{color:var(--faint);background:var(--paper2)}
.qa{display:grid;gap:0;border-top:1px solid var(--line);margin-top:10px}
.qa>div{padding:22px 0;border-bottom:1px solid var(--line);display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:24px}
@media(max-width:700px){.qa>div{grid-template-columns:1fr;gap:6px}}
.qa b{font-family:var(--display);font-weight:700;font-size:1.2rem;letter-spacing:-.01em;line-height:1.25}
.qa span{color:var(--muted);font-size:1rem}
.qlist{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:28px 30px}
.qlist h3{font-size:.8rem;letter-spacing:.14em;text-transform:uppercase;font-weight:600;color:var(--accent);margin-bottom:16px}
.qlist ol{margin:0;padding:0;list-style:none;counter-reset:qq}
.qlist li{counter-increment:qq;padding:10px 0 10px 40px;border-top:1px solid var(--line);position:relative;font-size:1.02rem}
.qlist li:first-child{border-top:0}
.qlist li::before{content:counter(qq,decimal-leading-zero);position:absolute;left:0;top:11px;font-family:var(--display);font-weight:800;color:var(--accent);font-size:.85rem;letter-spacing:.05em}
.bigquote{font-family:var(--display);font-weight:700;font-size:clamp(1.6rem,3vw,2.6rem);letter-spacing:-.025em;line-height:1.15;margin:1.2em 0 .6em;max-width:24ch}
.bigquote::before{content:"“";color:var(--accent)}.bigquote::after{content:"”";color:var(--accent)}
.svc{display:grid;gap:0;border-top:1px solid var(--line-dark)}
.svc>div{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:clamp(20px,4vw,60px);padding:clamp(32px,4vw,52px) 0;border-bottom:1px solid var(--line-dark)}
@media(max-width:860px){.svc>div{grid-template-columns:1fr;gap:14px}}
.svc .n{font-family:var(--display);font-weight:800;color:var(--accent);font-size:.9rem;letter-spacing:.12em;margin-bottom:10px}
.svc h3{font-size:clamp(1.6rem,2.6vw,2.2rem);margin:0;color:var(--paper)}
.svc p{color:#bdb9ad;margin:0 0 .9em;font-size:1.02rem;max-width:62ch}
.svc .q{font-size:clamp(1.25rem,2vw,1.6rem);margin:.6em 0 0;color:var(--paper)}.svc .q::before{display:none}
.svc .q{padding-left:18px;border-left:3px solid var(--accent)}
.dl{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 clamp(30px,5vw,70px);border-top:1px solid var(--line)}
@media(max-width:760px){.dl{grid-template-columns:1fr}}
.dl>div{padding:22px 0;border-bottom:1px solid var(--line)}
.dl b{display:block;font-family:var(--display);font-weight:700;font-size:1.25rem;letter-spacing:-.01em;margin-bottom:6px}
.dl b::before{content:"";display:inline-block;width:8px;height:8px;background:var(--accent);border-radius:50%;margin-right:12px;vertical-align:2px}
.dl span{color:var(--muted);font-size:1rem}
.stepc .q{margin:0}.stepc p{color:var(--muted);margin:0 0 .8em;font-size:1.02rem}
.models{grid-template-columns:repeat(2,minmax(0,1fr))}
@media(max-width:760px){.models{grid-template-columns:1fr}}
.model{display:flex;flex-direction:column}.model p{flex:1;margin-bottom:22px}
.model .btn{align-self:flex-start}
.model.hi .btn-ghost{border-color:var(--paper);color:var(--paper)}.model.hi .btn-ghost:hover{background:var(--paper);color:var(--ink)}
.media .checks li{font-size:1.1rem;color:var(--paper)}.media .checks .ic{background:rgba(255,77,26,.18)}
.founder{align-items:start}.founder .portrait{position:sticky;top:100px}
@media(max-width:900px){.founder .portrait{position:static}}
.founder .prose-l p strong{color:var(--ink);font-weight:600}
footer .tag{color:#8b887f;font-size:.9rem;margin-top:10px}
/* form */
.contact .wrap{grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);align-items:start}
.formcard{background:var(--paper);color:var(--ink);border-radius:var(--r);padding:clamp(22px,3vw,34px)}
form.contact-form{display:grid;gap:14px;grid-template-columns:minmax(0,1fr)}
.f2{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:14px}@media(max-width:600px){.f2{grid-template-columns:minmax(0,1fr)}}
.f2>*,form.contact-form>*{min-width:0}
label{display:block;font-size:.85rem;color:var(--muted);margin-bottom:6px;font-weight:600}
input,textarea{width:100%;min-width:0;background:#fff;border:1.5px solid var(--line);color:var(--ink);border-radius:10px;padding:13px 14px;font:inherit;font-size:1rem}
input:focus,textarea:focus{outline:none;border-color:var(--ink);box-shadow:0 0 0 3px rgba(20,19,15,.08)}
textarea{min-height:130px;resize:vertical}
.consent{display:flex;gap:10px;align-items:flex-start;font-size:.88rem;color:var(--muted)}.consent input{width:auto;margin-top:4px}
.consent a{color:var(--ink)}
.hp{position:absolute;left:-9999px}
.contact .alt-mail{margin-top:18px;color:rgba(255,255,255,.85);font-size:.95rem}.contact .alt-mail a{color:#fff;font-weight:600}
/* footer */
footer{background:var(--ink);color:#bdb9ad;padding:44px 0 30px}
footer .wrap{display:flex;justify-content:space-between;align-items:center;gap:20px;flex-wrap:wrap}
footer .logo{color:var(--paper)}footer .logo .word small{color:#8b887f}
footer .meta{display:flex;gap:22px;flex-wrap:wrap;font-size:.9rem}footer a{color:#bdb9ad}footer a:hover{color:var(--paper)}
/* privacy */
.page{padding:clamp(60px,8vw,110px) 0}.page h1{font-size:clamp(2.2rem,5vw,4rem)}.page h2{font-size:1.5rem;margin-top:1.6em}
.reveal{opacity:0;transform:translateY(14px);transition:opacity .6s ease,transform .6s ease}.reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}}